Industry Insights
Survive to Thrive
Insights
Pitches are won on fine margins. You need your people mentally well and performing at their best
I am very lucky to have a great manager who supported me to access counselling through our employee assistance programme. Talking therapy has helped me feel grounded and better able to cope with change
When things get busy, it’s the older generations who work 12-hour days
Living it, being real, setting expectations that are achievable… and having empathy. That’s what leading from the front looks like.
The stats
We surveyed 100+ professionals across advertising, media, and marketing to uncover the latest trends.
3/5
on the Survive to Thrive Continuum
Surviving
Thriving
70%
of professionals in media, marketing and the creative sectors say they experienced symptoms of burnout in the past 12 months
67%
of industry professionals say "workoad" is a top challenge to mental health
Download the Playbook
Tools & tactics to beat burnout and boost performance in advertising, media & marketing.
- Self-assessment tool: Spot signs early
- Checklist: See what “good” leadership looks like
- Real-world examples: Ideas to apply for yourself and your team
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