“Living it, being real, setting expectations that are achievable… and having empathy. That’s what leading from the front looks like”

Anna Forbes is Regional Vice President for the Northern Europe Region at Double Verify.

In this conversation, we discuss:

• Being vulnerable and opening up about personal challenges
• How to prevent being perceived as “the big scary boss”
• Setting the tone from the word ‘go’ with skip-Level meetings and stories
• Offering quarterly mental health days to all employees
• What it takes to sustain consistently high-performance